fatcatz
Joined: 29 Oct 2005 Posts: 17
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Posted: Sat Sep 30, 2006 3:37 am Post subject: |
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| Quote: | | What is the reason of closure? Obviously the market share of BenQ-Siemens mobile phones was falling rapidly and that was the reason. |
BenQ took over Siemens when it was losing money so I think their market shares was very low to start with. Also, I guess they took on Siemens hoping to increase their market share using the Siemens name on their mobile phones since BenQ is not well known in Europe. Plan didn’t work and BenQ is just losing too much money now, quote (Taipei Times) Munich-based BenQ Mobile GmbH & Co OHG, fully owned by Taipei-based BenQ, was considering filing for insolvency protection. The news came after BenQ posted US$409.8 million in losses since it adsorded Siemens' handset unit last October |
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