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Microsoft hardware phone coming after all: Pink phone ad campaign

 
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msmobiles.com_robot



Joined: 23 Mar 2004
Posts: 16777215

PostPosted: Wed Jul 01, 2009 1:21 pm    Post subject: Microsoft hardware phone coming after all: Pink phone ad campaign Reply with quote

Firstly we thought that project "Pink" of Roz Ho from Microsoft is about services, then that it is about Zune HD and we have heard from several Microsoft managers that Microsoft has no intention to make hardwar...

Read more at http://www.msmobiles.com/news.php/8405.html
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thelondonthing



Joined: 25 Nov 2004
Posts: 236

PostPosted: Wed Jul 01, 2009 4:41 pm    Post subject: Reply with quote

Gosh, what a surprise: another story based on the flimsiest of 'evidence'.

The article makes no particularly convincing reference to Pink as a new standalone mobile device; indeed the article's subtitle - the only place where the word 'phone' is even mentioned - says "McCann's TAG unit adds client's mobile phone offering, codenamed 'Pink'".

The wording used there is a little ambiguous, but it's surely more likely that they're referring to the 'new offering for mobile phones', which is exactly what everyone else is saying Pink is - a media-focused software environment designed for Windows Mobile.

There are plenty of rumours suggesting that Microsoft is readying its own phone, but so far there's no actual evidence of that at all. Rumours have been persisting for years and years about Apple creating a new 'tablet' device - every time Apple sends out notice of an imminent release, or WWDC comes around, the internet is flooded with buzz of Apple's new tablet, along with Photoshopped images of varying quality to support the rumours. Trouble is, we're still waiting for an Apple tablet to wow the world. Word of a Microsoft phone has been circulating more or less since the iPhone was first whispered about online before its release - and we're still waiting for even a hint of evidence that the MS phone actually exists.

Perhaps it does exist - but no confirmation of that possibility exists in the article that you linked to. That article offers a vague reference to what is logically a description of what we know Pink to be so far - a new mobile Windows experience with a media focus.

And if you're still not convinced, then consider the source of this article - it's AdWeek. They report on news and buzz in the advertising industry.

It's far more likely that this is just poor wording from a copywriter with an advertising background who put together some words without realising just how badly they would be misinterpreted.

I just can't see how anyone with common sense or a shred of intelligence could read that article and interpret it in such a way that they are then motivated to write an article effectively stating that an ambiguously worded phrase from an article reporting on a change of ad agencies on an advertising website is confirmation that Pink is in fact a new Microsoft mobile device.

Perhaps, Edward the Foolish, you should focus your efforts on fewer - but more relevant, better researched and better written - articles, rather than sh|tting out a lot of really, really poor (and largely fictional) articles.
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maxnix



Joined: 14 Jun 2005
Posts: 50

PostPosted: Wed Jul 01, 2009 5:00 pm    Post subject: Reply with quote

Pink could still be services.

I would think carriers would contract for advertising of any "Pink" phone they may be handling. Maybe I am wrong.
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sherwinzadeh



Joined: 03 Jan 2006
Posts: 50
Location: Beverly Hills

PostPosted: Wed Jul 01, 2009 5:13 pm    Post subject: Reply with quote

maxnix wrote:
Pink could still be services.

I would think carriers would contract for advertising of any "Pink" phone they may be handling. Maybe I am wrong.


Here's irony for you: Before Steve Jobs came back to Apple, they were building this apparently revolutionary new OS. What was the code name? "Pink".

It went nowhere, obviously, until Apple bought NeXT and Steve Jobs came back.

I suspect this "pink" will also go nowhere.
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amb9800



Joined: 02 Aug 2008
Posts: 92

PostPosted: Thu Jul 02, 2009 5:14 am    Post subject: Reply with quote

thelondonthing wrote:
Gosh, what a surprise: another story based on the flimsiest of 'evidence'.

The article makes no particularly convincing reference to Pink as a new standalone mobile device; indeed the article's subtitle - the only place where the word 'phone' is even mentioned - says "McCann's TAG unit adds client's mobile phone offering, codenamed 'Pink'".

Well, the rest of the tech media (e.g. Engadget: http://www.engadget.com/2009/07/01/microsofts-pink-smartphone-to-be-microsoft-branded/ ) is reporting a similar story based on Mary Jo Foley's story at ZDNet-- that Pink will be a Microsoft-branded device running a custom interface on top of a WM7 platform:

http://blogs.zdnet.com/microsoft/?p=3216

So while extrapolating this info from just the AdWeek piece may be a bit much, Foley's referencing other sources (still speculation, but more grounded).
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