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ITU World Telecom 2003 conclusions; Microsoft still misses the point marketing-wise October 16, 2003 [General] | By anonymous 1. Microsoft puts a lot of marketing power into niche events like ITU World Telecom or 3GSM World Congress, but is neglecting (from the point of view of Microsoft powered cell phones) mass market events like CeBIT (the biggest IT show on planet earth). Please note also: no new Microsoft smartphones were announced at ITU 2003 conference (all presented phones were announced before the show). Microsoft´s stand at this year´s ITU conference was very good from the point of view of Windows Mobile (click here for pictures and more information about it). However please note that many market-leading companies were absent at this ITU conference. The following major companies haven´t any stand at this year´s ITU: Nokia, SonyEricsson, Motorola, Siemens, Oracle, Philips, T-Mobile (Deutsche Telekom). Why they were absent? Because they know, that impact at such show as ITU is minimal. ITU World Telecom 2003 is a show organized by ITU - an organization that is based on nepotism, and close circle of telecommunication "experts". At the same time the presence at CeBIT of these companies that were missing at this year´s ITU conference is usually very big - the very contrary to Microsoft, that last time presented at CeBIT just 2 small tables for Windows Mobile (click here for our pictures of Microsoft´s stand from CeBIT 2003 show). The situation really is becoming slowly ridiculous and our message to Microsoft is simple: the Windows Mobile presentation at CeBIT 2004 should be not smaller than at this year´s ITU conference. CeBIT is a global mass market trade show, not just local German event - it is also frequented by many thousands of companies from Taiwan, that could easily manufacture Microsoft smartphones... Otherwise, if Microsoft´s presence at CeBIT 2004 will be equally lame as previously, and again we will see useless burning of Microsoft´s marketing money into niche events, we will come slowly to conclusion that in fact, for some reason, Microsoft doesn´t want to succeed in cell phone industry right now.  Post your comment (free registration is required to post, but if you register you can edit your posts later)
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