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Microsoft and Disney cooperate within the frame of Windows DRM and digital content February 11, 2004 [General] | By anonymous 1. After Pocket PC and MS Smartphone, the "Portable Media Center" is the latest member of "Windows Mobile" family: 
Now Microsoft announced cooperation with Disney to bring fascinating digital content to Windows Mobile devices - at first to the Center, but later also to Pocket PC and Smartphones... Full info follows. * * * * * Microsoft and Disney Announce Multiyear Agreement to Cooperate On Digital Media Initiatives and for Disney to License Windows Media Digital Rights Management Software Joint Agreement Is Aimed at Accelerating Flow of High-Quality, Digital Disney Content to Consumers A multiyear agreement announced by Microsoft and Disney should soon make Disney movies and TV programming available in high-quality digital format and on a new generation of interconnected TV sets, personal computers and handheld devices, such as the Portable Media Center shown here. Click image for high-res version. Microsoft Corp. and The Walt Disney Company announced a multiyear agreement to cooperate on several long-term digital media initiatives to improve the quality, security and reach of digital content within the home and on Microsoft® Windows® XP-based PCs as well as on a growing number of home and portable entertainment devices. As part of the agreement, Disney will license Microsoft Windows Media® Digital Rights Management (DRM) technology. Disney and Microsoft have identified three areas of joint focus that utilize effective rights management:
The agreement signifies Disney´s innovative stance and continuing commitment to providing new digital media experiences for consumers, and Microsoft´s role as a key technology provider for the entertainment industry. "Disney is dedicated to providing consumers with entertainment content on various platforms, and this agreement with Microsoft helps facilitate those new business initiatives," said Peter Murphy, senior executive vice president and chief strategic officer for The Walt Disney Company. "The continuing migration of content from analog to digital formats has exciting implications for both consumers and content owners, and we believe this agreement will accelerate this evolution and bring about a vibrant market for legitimate, high-quality entertainment delivered to new categories of end-user devices, such as personal media players and home media center PCs." "With technologies now available to bring new experiences to consumers, including high-quality digital movies through a range of secure delivery methods, the time is right for a significant cooperative effort such as this one between Microsoft and Disney to help guide the industry," said Will Poole, senior vice president of Windows Client Business at Microsoft. "Our shared goal is to ensure that consumers will have access to great content on many different devices including Windows XP Media Center PCs, high-definition TVs or Portable Media Center devices -- without having to worry about compatibility issues. Together we aim to prove that the distribution and consumption of digital media can be done in ways that benefit everyone." * * * * * Please note: some websites, for example "smartphone video" and "smartphone cinema", etc, are publishing illegally video content on web. We encourage you not to use such sites and not to recommend such sites (unfortuntely some good know smartphone web sites recommend them) - because it is clear violation of copyright and it is nothing else than stealing. Only buying and using a content protected by DRM (Digital Rights Management) software is legal. It is good that Microsoft is working in this direction, so that massive stealing will be thus limited and also artists will get their money.  Post your comment (free registration is required to post, but if you register you can edit your posts later)
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