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Mio 8390 Debuts as First Smartphone made in Taiwan with Latest OS from Microsoft February 17, 2004 [MS Smartphone] | By anonymous 1. The new name of manufacturer of MS Smartphones from "Mio" series will be "Mio Technology Corporation", not "MiTAC". Link to high-resolution photos of Mio 8390 available too. Original info follows below. * * * * * Mio Technology Corporation established to develop Mio DigiWalker business The Mio 8390 smartphone made its official debut at a product launch held today. The new product is Taiwan´s first smartphone to use Microsoft´s Windows Mobile™ 2003 software for Smartphone, and MiTAC´s second entry in the smartphone market. On hand at the launch were a number of notable figures, including MiTAC Group chairman Matthew Miau, vice chairman& corp. president, Francis Tsai, senior director for Mircrosoft´s Embedded Systems Group in Asia Eddie Wu, Synnex International Technology executive vice president & distribution business group General Manager James Hu, Chunghwa Telecom Mobile Business Group President, chin-yi Yue, and Tencent Technology manager for Taiwan Mobile Sales Partnerships Webber Lo—attesting to the widespread notice that the Mio 8390 has already attracted within the industry. The Mio 8390 smartphone combines the Windows Mobile™ 2003 software for Smartphone with into Intel® PXA262 application process, bringing together the functionality needed to make the digital lifestyle a reality. Users can take advantage of the familiar Windows interface, allowing them to get up to speed without the need to learn new ways of performing common tasks. In addition to the capabilities expected of an advanced mobile phone—such as color screen, built-in digital camera with video capabilities, 40-polyphone ring tones, and games—the Mio 8390 also provides these features: support for a full 260,000 colors on its extra-large 2.2" display screen, MP3 ring tones, the latest Java MIDP 2.0 games with polyphonic sound and tactile feedback, interface skins for personalization, built-in MSN Messenger messaging software, and generous storage memory. This extraordinary array of features makes the Mio 8390 the most feature-rich next-generation smartphone on the market. A MiTAC spokesperson stated, "For many mobile phone users, the simple ability to make voice calls is no longer enough to satisfy their needs. A mobile phone must be able to also provide wireless data communications, as well as integrate personal information management capabilities. It must allow the user to obtain required information and perform desired tasks anywhere and anytime if it is to accommodate modern lifestyles or work environments with the premium they place on efficiency and productivity. The message behind the brand that MiTAC has developed for the mobile communications market—Mio DigiWalker™—is an integration of communication, computing, content, consumer (4C). The Mio 8390 was designed with this brand message in mind, and is targeted at the market for high-end mobile phones. Our hope is that through the Mio 8390, mobile phone users will be able to truly sense that they can enjoy technology while on the go and use wireless to expand the frontiers of their lives." Mio Technology Corporation to focus on Mio DigiWalker™ brand operations Furthermore, in order to focus on brand development, MiTAC has established Mio Technology Corporation (see note). Mio Technology will focus on the manufacture and sales of Mio DigiWalker™ brand mobile communications devices, such as smartphones, Pocket PCs, and handheld GPS navigation systems, aggressively pursuing the market for handheld devices. Mio Technology is not only dedicated to continually innovating and providing superior price/performance handheld devices, but it will also stress timely and convenient repair services, with a 24-hour customer service center and dedicated 0800 hotline, where consumers can obtain product and usage information at any time. Mio Technology will simultaneously launch the world´s first e-marketing network, enabling consumers around the world to access Mio Technology services whenever they please. Consumers will be able to download software from different language versions of the Mio website—for example, ring tones, screen wallpapers, and icons, as well as road information such as tourist attractions, notable restaurants, and speed detection points—enhancing the quality of a user´s mobile lifestyle and allowing users to tailor their Mio device to suit individual interests and preferences. Going forward, Mio Technology will continue to strengthen development of its offerings, letting users easily obtain application software and useful information from Mio Technology´s website. In fact, the first Mio DigiWalker™ products were Microsoft OS-based Pocket PCs, and models ranging from entry-level to high-end have been released since then. For example, in 2002, MiTAC shook up the worldwide Pocket PC market with a US$299 Pocket PC, while last year it became the first vendor to offer a Pocket PC with both digital still and video photography capabilities integrated—the Mio 339—as well as the world´s first dual-slot dual-wireless model with the Mio 558. Such products firmly established MiTAC´s leadership in the global Pocket PC industry. Though less than two years have elapsed since the first product was introduced, Mio DigiWalker™ devices already account for 15% of global Pocket PC shipments. As for mobile phone products, the second half of 2002 saw the release of the world´s first Chinese-language smartphone, the Mio 8380, inaugurating a new era in smartphone development. MiTAC has also developed GPS products, launching the world´s first handheld device with a built-in GPS module for vehicular use last year—the Mio 168. Since its introduction, the Mio 168 has won acclaim from many quarters, winning an award for Best New Product in 2003 from Korea´s Hankookilbo newspaper and a Taiwan Symbol of Excellence award. The marketing of the Mio 168 represents a break from traditional sales channels, as the product is being sold at convenience stores, easing purchases by consumers, and helping the Mio 168 achieve excellent sales. Mio Technology plans to debut several new mobile phones, Pocket PCs, and GPS devices in the first half of this year, including a flip-cover mobile phone with built-in Bluetooth connectivity and dual color screens, and a new Windows CE-based handheld GPS product. Such product introductions will enable Mio Technology to extend its record of success and continue strong growth. The Mio 8390 marks a continuation of MiTAC´s sales partnership with Synnex International, Taiwan´s foremost domestic channel vendor. In addition, the new MiTAC smartphone will also be sold through the well-known TV shopping channel ET Mall, where it will be promoted as a special limited-quantity sale. Mio Technology will also continue to develop further sales avenues, enabling more consumers to more conveniently purchase Mio products. Mio Technology Corp. Mio Technology Corporation was established in 2004, with offices in Taiwan, the US, and Europe. Anticipating the emergence of mobile lifestyles and mobile commerce as key elements in the way we live, Mio Technology is devoting its efforts to the development of various enabling devices. It is chiefly focused on the manufacture and sales of Mio DigiWalker™-branded mobile communications products, such as smartphones, Pocket PCs, and handheld GPS devices. For more information about Mio Technology, please go to www.justmio.com. For the consumer hotline, please call 0800-808-868. High-resolution photographs of the Mio 8390 can be downloaded at: http://mitac.mic.com.tw/digiwalker/download/8390/mio8390photo.zip Contact Persons Justine Liu, Communication Manager, Public Relations Department Tel：886-2-26271188 x 1080 E-mail：Justine@mic.com.tw @ Mio DigiWalker™ are either registered trademarks or trademarks of Mio Technology Corporation in Taiwan and/or other countries. * * * * * Credit: Sammy Huang from MiTAC.  Post your comment (free registration is required to post, but if you register you can edit your posts later)
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