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Michael Wehrs or how to travel for free around the world and give interviews only to journalists who praise you... April 19, 2004 [General] | By anonymous 1. Michael Wehrs is a director of technology and standards at Microsoft´s Windows Mobile department, and thus he is traveling a lot for free (and in vain) to various conferences/meetings around the world and pretending that Microsoft now loves cellular industry standards. His principle, as far as giving interviews to journalists is "if they are not writing positively about me, then I don´t give them interview" and that´s why due to this story Michael Wehrs refused to give an interview to msmobiles.com altough both msmobiles.com and Michael Wehrs were simultaneously present at several conferences and trade shows (where we were interviewing other top managers from Microsoft, Motorola, Palm Source, Mitac, etc). Lately Michael Wehrs allowed interview to a local US newspaper, newspaper that clearly is positive about Microsoft because it is a local Seattle newspaper (and Seattle area owes a lot to Microsoft): Q. It seems that there is finally some momentum going with Microsoft´s mobile division after several years in the industry. Was there something that triggered this? Wehrs: There´s no silver bullet that I can say, "This is the one that did it." There was a recognition that we had when we started this effort, back when we launched Pocket PC four years ago, that something was going to happen in the mobile phone industry. It was reaching a level of penetration that the manner in which companies brought phones to the market was going to change. The industry was switching from vertically integrated manufacturing to horizontally integrated manufacturing. That dynamic is something that we know how to compete very well in, and we kind of bet the strategy on that. That doesn´t happen overnight. So you started to see early indicators, which no one really reported on. Motorola would be a great case, where they started divesting a lot of their factories. We saw Ericsson starting to do the same thing. As that whole market shift takes place, our model continues to get more and more valid. To read more from his interview at "The Seattle Times" (local newspaper in Seattle area that encompasses also Redmond where Microsoft is located) click here.  Post your comment (free registration is required to post, but if you register you can edit your posts later) [ 1 Comment ]
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