|
|
 Mobile Windows News |  Podcasts |  Videos | Search | Forums | Site News |
|
Smartphone Wars, Episode 2 : attack on home turf of Microsoft - enterprise customers = enterprise market July 08, 2004 [General] | By Edward J. R. Here is how Nokia imagines itself their cooperation with other players in cell phone industry: 
... or in other words Nokia says "we make software for phones and we make phones for this software, so buy our software, so that our phones will outsell your phones". How one can even remotely think that it is not a calamity for partners who fall for this trap? Nokia controls 49% of Symbian now and pretends that "it's not a majority, we are Finnish, thus innocent" - while everybody knows that in business reality sometimes even 35% is enough to control an enterprise... Apart from that owners of Symbian invest 50 million British pounds (what amounts to 92 millions US dollars or 74 millions Euro), Symbian employs additional 300 employees (on top of thousands of Nokia employees working on Symbian in Tampere, Espoo and Helsinki) and, last not least: Symbian, after beating Microsoft in gaming and mass markets, is now concentrating on enterprise market. Microsoft is not making hardware (thus is not a danger for hardware vendors, that use Microsoft software in cell phones) so Microsoft can't influence hardware manufacturing to any bigger extend, but maybe it could make a counter attack: if Nokia, i.e. Symbian, attacks enterprise market now, so maybe Microsoft should attack consumer market more, for example by releasing faster better support for gaming, enable combined networked gaming with involvement of XBox gaming console and publish some utility software and games that would facilitate targeting mass market, rather then current sole target of Microsoft in cell phone industry: enterprise or professional customers.  Post your comment (free registration is required to post, but if you register you can edit your posts later)
   |
| ||||||
| Mobile Windows News | Podcasts | Videos | Search | Forums | Site News |
