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Meet the Systems 2004 October 20, 2004 [General] | By Lutzh Haedrich. SYSTEMS 2004- The Business-to-Business Trade Fair is held in Munich/Germany this week. We have been able to go and see the autumn event that promotes end-of-year business and makes it easier to plan investment budgets for the coming year. Also we have had a meeting with T-Mobile talking about the SDA Series and the MDA Compact. See pictures and comparsions between SDA Business/SDA Music/MDA Compact!  Speaking about new and exciting products we have to say we found absolutely nothing that we did not know before. That may depend in the fact that the Systems does call itself a end-of-year fair to plan investment budgets for the coming year. After the ICT industry, the media sector – which is growing at a rate of 5 % – is the most rapidly growing industry in the world economy. That is why the sector for Digital Media and Technology is being added to the classical SYSTEMS sectors. Digital technology, networking and digital media are bridging the gap between the previously separate sectors for media, information technology and telecommunications. We have been there and met with T-Mobile’s Corporate Communications Spokesman Husam Azrak who showed up for us in front of the new Windows Mobile devices of T-Mobile – the SDA Business, SDA Music and MDA Compact.  Mister Azrak took time to talk with us about the chances and opportunities T-Mobile sees in Windows Mobile Smartphones and Pocket PC Phone Edition. While he was carrying a Nokia phone in his pockets he made a good impression by knowing what he was talking about. Regarding the release date of the SDA Music and the MDA Compact he stated that the devices are already on its way to Europe and will be available in second week of November – “if the ship does not sink”.  (on picture: SDA Business beside SDA Music. Both devices have the same size, the "Music" just looks bigger because it lays on it's safety button on the back) Azrak says that T-Mobile will offer very smart packages for direct download of music to the SDA Music. The price for a song will include the GPRS volume you need to get the music directly to the device. So a music download will not dramatically increase your GPRS costs if you download music. As you can see on the pictures T-Mobile added a couple of extra features into the ROM like the Mobile Jukebox or an extra entry for Profiles in the Program List.   Another smart device in T-Mobiles product portfolio from November on is the MDA Compact. Check out size comparsion to the SDA Business in the pictures below!   As Azrak told us the SDA Business will be available without the camera from mid November on. There are no plans to bring the SDA Music and the MDA Compact without a camera. MDA Compact has a mega pixel camera but we did not test the quality since we were not able to export the picture to another device to post them here.  T-Mobile is very optimistic regarding its business opportunities with the new Windows Mobile devices but as Husam Azrak says they have no fixed amount of devices that have to be sold to make it successors. T-Mobile sees itself more and more as a service/solution provider and not as a hardware seller. Azrak also told us that the Mail push technology (Black Berry style) and a navigation system (GPS/GPRS/location based) will be available for Windows Mobile devices from January 2005 on. All in all it was a very short two hours talk to Azrak and we enjoyed it very much! Now you may ask what all the other big players in carrier market showed at the systems. Pretty easy answer: Vodafone stays very much in his own “We Love Nokia!” dust and the only smart device they had was – a Qtek labelled – Pocket PC, the latest Black Berry and NOKIANOKIANOKIA phones. It may be possible that Vodafone is late on real Smartphone technologies and will loose market shares competing with the latest SDA/MDA series.    And the rest of the Systems 2004? Nothing for the early bird. Most parts were related to Internet security, Content, Content Management and so on. As said it is a b2b fair and therefore not really showing too much new technologies. If you want to go there check out Systems website.  Post your comment (free registration is required to post, but if you register you can edit your posts later)
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