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Mio Technology Ltd (subsidiary of Mitac) uses more Porsche car racing to promote Mio branded Windows Mobile devices December 02, 2004 [General] | By Edward J. R. Using German cars (Porsche) to promote Taiwanese/Chinese PDAs and cellphones? Why not! Anyway: it sound like an original idea to us - nobody else in Windows Mobile industry is doing such thing. Information from Mio Technology follows. * * * * * Mio Driver Is Year’s Second Runner-Up and Newcomer of the Year for Porsche Infineon Carrera Cup Asia 2004 -A look back at the exciting Porsche Infineon Carrera Cup Asia 2004 season- After competing in eleven races, battling for supremacy on six racetracks in four different countries, Scott Miau, Mio Technology’s sponsored driver, took second runner-up for the year in Group B for Porsche Infineon Carrera Cup Asia 2004 (PICCA). After a series of outstanding performances during his first year racing in PICCA, Miau was recognized with a Newcomer of the Year award. For Mio Technology, which was sponsoring a driver in international auto racing competition for the first time, Miau’s achievement and the attendant publicity represent a stunningly successful foray into sports marketing. The PICCA 2004 races PICCA 2004 represented the first time the prestigious event included Group B contests for amateur racers, and the intensity of competition was fully the equal of the professional competitions. Miau competed in a PICCA event for the first time in the year’s third race in Sepang, Malaysia in March. The stifling heat of Malaysia in March was a major challenge for the racers, many of whom were forced out of the competition by a mid-race pile-up. Miau took advantage of his solid skills to complete the entire course without incident. The four and fifth PICCA rounds took place at Thailand’s Bira racetrack. Miau built on his steady performance in Malaysia, driving a Porsche 911 GT3 Cup racecar to a strong finish between fourth and fifth place, demonstrating his competitive potential. The subsequent Beijing event turned out to be where Miau fully showed his form, taking third place in Group B at the sixth round of competition held in the Chinese capital. In September, PICCA 2004 arrived in Shanghai, representing the first time that an international racing event had been held there. Mio Technology formally sponsored Scott Miau as its driver for the event. With Mio Technology’s support, and cheered on by the Mio racecar girls, Miau took third place. Then, in the tenth PICCA 2004 race held at Korea’s Taebaek Circuit, Miau was also third, demonstrating once again that he was a racer to be reckoned with. The last PICCA race of the season took place in Macau. With the race part of the 51st edition of the renowned Macau Grand Prix, it gained the attention of racing fans from around the world. In his first start in Macau, Miau set a record for Group B racers, clocking in at an incredible 2:41. Subsequently, at the PICCA 2004 champions’ party, he took the Newcomer of the Year award and overall second runner-up among all Group B racers. Miau stated, “The PICCA 2004 races took place this year in four locations. To complete the year’s races under varied weather conditions and on very different racetracks is without a doubt a severe challenge for amateur racers. The races during 2004 have been an obvious benefit to my skills and experience. With Mio Technology’s support during the second half of the year, when I had the task of promoting the Mio brand image, the races took on extra-special significance.” Mio Technology general manager Samuel Wang added, “When we began sponsoring a driver in the PICCA 2004 races during the second half of this year, it created a great deal of publicity in the local media in each of the four locations where the races were held. Media coverage was widespread, especially because Mio’s driver did so well in the actual competitions. That made our sponsorship even more effective in raising awareness of the Mio brand. Distributors in numerous countries expressed their wish that Mio’s driver would compete in local races, showing just how successful was Mio Technology’s strategy of using sports marketing to promote its brand. Looking to 2005, we anticipate that a Mio-sponsored driver, together with increasing shipments of Mio products, can raise the profile of the Mio brand in even more countries.” For more information about Mio Technology Ltd (MTL), please go to www.mio-tech.com. Credit: Sammy Huang from MTL, Taiwan.  Post your comment (free registration is required to post, but if you register you can edit your posts later)
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