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2004 Brings Remarkable Success for the Mio Brand December 31, 2004 [General] | By Edward J. R. While previously big corporations from USA or Japan like HP or Toshiba were dominating consumer electronics markets, we observe new trend: original Taiwanese brands are raising. Apart from BenQ, Acer and Asus, also Mio Technology, a brand owned by Mitac, known from producing Microsoft Smartphones and Pocket PC PDAs, is raising, at first mostly in Asia: 2004 Brings Remarkable Success for the Mio Brand Mio looks to make major strides toward becoming a leading brand in wireless communications in 2005 For the young Mio brand, 2004 was undoubtedly a pivotal year. Looking back at 2004, Mio saw sales channels extend to five continents and dozens of countries. Coming with this expansion was explosive growth in total shipments. With excellent sales being reported from all quarters, Mio achieved several notable milestones in 2004. Following is a look at some of the highlights for Mio in the year just passed. Mio GPS shipments show exponential growth, taking the #1 spot in the Taiwan and Korea markets During the first quarter of 2004, with the help of the Mio 168’s innovative design, marketing, and value-added services, Mio GPS products ranked #1 in market share in the Taiwan and Korea markets. Mio took advantage of this momentum by introducing the Mio 136 and Mio 168RS, pushing Mio product shipments to ever greater heights. According to a world-recognized market survey firm, Mio-branded GPS products were fourth in global market share during the third quarter, with shipments of 65,000 units, behind only PalmOne, Hewlett-Packard, and Dell. Mio-branded GPS products had a 3.2% share of the global market for the quarter. Mio wins steady stream of awards from around the world As Mio products were welcomed in markets around the world, they also won acclaim and awards from local media:
Mio made its inaugural sports marketing efforts in 2004, and the results exceeded expectations, providing a considerable boost to the Mio brand image. Among Mio’s sports marketing activities were sponsorship of the Chinese Taipei Olympic team with a special edition of the Mio 168 that included electronic maps of Athens. The Mio 168 accompanied the team as it recorded a historic best of two gold medals, two silvers, and one bronze. Another extremely successful effort was Mio’s sponsorship of a driver at the Porsche Infineon Carrera Cup Asia (PICCA) auto races. The Mio brand garnered considerable publicity as its driver not only competed at six venues in four countries, but also won third runner-up and Newcomer of the Year awards for 2004-as well as a great deal of interest from the auto racing world. In addition, Mio sponsored “hole-in-one” events in cooperation with Taiwan’s eight largest golf courses, while also introducing the iGOGO golf course e-guides for golfing enthusiasts.
Credit: Sammy Huang (  ) from Mio Technology, Taiwan, China. Post your comment (free registration is required to post, but if you register you can edit your posts later)
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