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Carrier Devices (distributor and brand owner of i-mate) comes to USA and at first brings i-mate JAM and i-mate SP3i March 18, 2005 [General] | By Edward J. R. This is very good for Windows Mobile community, that i-mate branded latest HTC phones are coming to USA more directly (rather than through many middlemen): 
However claims like "hardware design by Carrier Devices" and "i-mate - industry innovators" are absolutely false: it is not Carrier Devices (i-mate), that is desiging and innovating - it is HTC - a corporation in Taiwan - that is designing all those Windows Mobile phones and innovating by introducing new models. It is simply laughable to claim that distributor can take credit for designing HTC phones. It is like saying that T-Mobile is designing Sony Ericsson phones just because it is putting "T-Mobile" label on some of them and selling them through their distribution channels. Of course Carrier Devices offers some add-on value through Club i-mate - where users can get additional support, free or cheaper software and free account at Microsoft Exchnage server (e-mail, calendar, contacts), but to claim that Carrier Devices (i-mate) is designing those phones - it is simply ridiculous, and as proof we can give this: the very same phones that are branded by i-mate are also available under different brands, like T-Mobile, Qtek, Vodafone, Orange, etc, etc. If these phones would be exclusively available at i-mate brand, then these claims may be valid, otherwise unfortunately it's all (very false) marketing talk. Information from Carrier Devices (owners of the brand i-mate) through Gambate! PR agency - follows. * * * * * i-mate launches in North America at CTIA Wireless Dubai, UAE - i-mate - industry innovators of wireless device solutions – announced the opening of their North American headquarters based in San Diego, CA at the opening of CTIA Wireless yesterday. The move comes on the heels of a global expansion underway for the dynamic young company that has strategic alliances with Microsoft, Computer Associates, Pointsec and Skype. Distribution deals with Sound Solutions Americas LLC and Portable Add-ons USA, have been secured to sell the i-mate JAM and i-mate SP3i into the U.S., two of the most coveted devices in the i-mate range. The i-mate JAM, the world's slimmest Pocket PC phone, made its US debut at this year's Oscar's as part of the VIP goody bags for the Vanity Fair party. All i-mate devices operate on Microsoft Windows Mobile software; giving it a familiar feel and making it compatible with many personal computers. They come with many applications built-in such as Windows Media Player, Pocket Outlook, MSN Messenger, a digital camera (1.3 mega pixel for the i-mate JAM model), video recorder and player, games and much more. Commenting on the occasion of the i-mate launch into the U.S., Scott Horn, Senior Director for the Mobile and Embedded Devices Division at Microsoft Corp., said, “Microsoft is thrilled the innovative i-mate JAM is being offered to U.S. customers. This compelling hardware design by Carrier Devices underscores the flexibility of the Windows Mobile platform and the unique choices customers have when great hardware and powerful, integrated software come together.” Jim Morrison, Founder and Chief Executive Officer of i-mate said, "North America is of tremendous strategic importance us. There has already been significant demand for our handsets here, and with our customized corporate solutions, we have aggressive marketing plans to replicate the success we are enjoying in other markets. CTIA Wireless is excellent venue to share this announcement as we further cement our relationships with other leaders in the wireless industry." i-mate is a dynamic company at the cutting edge of smart mobile technologies and is now entering the U.S. market. i-mate’s exciting new devices, the i-mate SP3i and the i-mate JAM, will be available throughout the U.S. from mid March 2005.  Post your comment (free registration is required to post, but if you register you can edit your posts later) [ 8 Comments ]
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