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Voq to be canceled by Sierra Wireless June 08, 2005 [MS Smartphone] | By Edward J. R. When it comes to Voq smartphone, Sierra Wireless was an extremely arrogant and extremely incompetent company. We have been right - our long-year criticism of Voq was justified: Voq is bad smartphone and now Sierra Wireless decided to cancel it altogether. We have been complaining many times about wrong design decisions of Sierra Wireless, and also share holders of Sierra Wireless were suing it for misinforming them. Voq was a big and ugly smartphone, it didn't have Bluetooth and the only advantage of it was the Qwerty keyboard. When we were talking with Sierra Wireless about Voq at 3GSM 2004 conference and asked them "why didn't you include Bluetooth in Voq?" we received an arrogant and incompetent answer "because our market research showed that professionals don't need it". Later on Vice President of Motorola commented it shortly by saying "bad market research". For more than 1 year Sierra Wireless didn't show anything new and was just trying to sell the same old (and badly designed) smartphone - Voq. During 3GSM 2005 conference they were still stuck in past, while competition was showing already 3G phones and 3rd and 2nd generations of Windows Mobile phones. Now Sierra Wireless wants to concentrate on this what they were doing for many years previously: PC Cards with cellular connectivity and embedded modules for cellular phones. Previously Sierra Wireless angered palmOne by releasing Voq - as a result palmOne stopped ordering embedded modules from Sierra Wireless. To read more about canceling of Voq click here (PDF). Conclusion: Voq was a result of arrogancy (not listening to community of users) and bad design (big, lack of Bluetooth). Big failure of Voq should be lesson to all manufacturers, that targeting some illusionary "professionals" is wrong, because after all everybody has private life and needs features not only for enterprise/professional environment but also for everyday usage. On the other hand: if you, as manufacturer, can produce a Windows Mobile phone that is small enough and has appealing set of features (built-in Wi-Fi, built-in GPS, etc) then there will always be some distributor or operator, that will want to brand it under their own name and sell it to their customers!  Post your comment (free registration is required to post, but if you register you can edit your posts later)
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