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TV quality interactive video comes to Pocket PC phones March 06, 2003 [Pocket PC phone] | By anonymous 1. To-date, the Pocket PCs and Pocket PC phones have focused largely on business applications. With the expected surge in sales of the Pocket PC mobile phones, we can expect a significant demand for consumer oriented applications and content such as that provided by GCN with this interactive video service. Launch of subscription interactive video service to the mobile phone industry The Board of Directors of GoConnect Ltd (“GCN”) is pleased to advise that since the Company’s announcement in July 2002 regarding the extension of the patented GoTrek technology to GPRS enabled mobile phones for wireless Internet users, substantial progress has already been made in this development. Concurrently with the discussions with major players in the mobile telecommunications industry, the Company has also been formulating its business plan to ensure that the adoption of the wireless GoTrek will provide the best commercial value to GCN, the consumers, the mobile phone device suppliers, and the mobile carriers. Building on the business model already in place for the fixed line Internet GoTrek service, and the content channels already assembled, the Company will launch an interactive video subscription service to the mobile phone industry. This service can be expected to be operational within the next three months. The receiving device initially will be any GoTrek enabled Microsoft Pocket PC phone or Pocket PC with Internet connectivity. The interactive video subscription service will not only be available to the Australian mobile phone market but will be available to subscribers from anywhere in the world so long as they have mobile devices that run on the Windows Pocket PC operating system and such devices have Internet connectivity whether it is via fixed line, GPRS, CDMA 1x or 3G. The wireless GoTrek application will be made available for online downloading directly to these mobile devices and subscription to the interactive video service will also be available online. Unlike traditional video streaming over wireless Internet network, GCN has the advantage that its GoTrek push technology, combined with the available hardware and software features of the Pocket PC and Pocket PC phones, can deliver affordable, TV quality video to the subscribers even with wireless narrowband connections. Recent reports indicate that Microsoft expects 5 per cent of mobile phones sold in 2003 will be devices running the Windows operating system. With a forecast of over 400 million mobile phones to be sold this year, with further growth year on year, and based on Microsoft’s projection, it is not difficult to see that within two to three years, there will be more than 50 million mobile phone devices that run the Microsoft Windows operating system. To-date, the Pocket PCs and Pocket PC phones have focused largely on business applications. With the expected surge in sales of the Pocket PC mobile phones, we can expect a significant demand for consumer oriented applications and content such as that provided by GCN with this interactive video service. GCN is targeting this large and growing global market to offer its interactive video subscription service. Video content will be drawn from the existing 11 content channels available on the fixed line Internet GoTrek. This will include video content submitted by contestants from the recently launched TheBestMix Music Competition. Since the announcement of the prelaunch of TheBestMix Music Competition and the launch of the website www.thebestmix.com, interest in this competition has been steadily growing. In the two weeks since the website went live, close to 10,000 unique visitors have been recorded, generating in excess of 50,000 hits. GCN is also working with its international affiliates to promote this competition internationally. This will ensure not only that the submissions from contestants will be international in nature but will also provide compelling audio and video content of international flavour for distribution via GoTrek. To cater to the interests of the much larger potential subscriber bases in different regions, the Company is in discussion with a number of video content providers to expand the existing content mix and to provide compelling content, including Chinese and Indian language content. The new subscription service will be marketed and made available directly by GCN online. However, discussions are also under way with mobile phone device suppliers and mobile carriers to offer the subscription as a bundled service with their existing products to enhance the value proposition of their offerings to the customers. See also http://www.goconnect.com.au.  Post your comment (free registration is required to post, but if you register you can edit your posts later)
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