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Microsoft employee publishes feeble excuse why there are no ROM upgrades for Windows Mobile phones
October 07, 2005 [General] | By Edward J. R.

Feeble it is indeed. It is just a feeble excuse that can be summarized as "upgrade to Windows Mobile 5.0 is available from Microsoft, and it is up to hardware vendors and mobile operators to go for it or not, but it is economically not viable to offer such upgrades". In other words instead of admitting that mobile operators and hardware vendors prefer to sell new models with new software, the author is excusing everybody and forgets about the most important part of the equation: end users, who are aggravated that many operators and distributors sell now mobile phones with outdated OS (i.e. Windows Mobile 2003 instead of Windows Mobile 5.0) with no chances whatsoever to get upgrade to current version of OS...

It is sad that Microsoft is propagating such ideas and fails to understand that for many corporations the most important thing is to retain customers, i.e. to convince customers to buy products of given company, even if it means that sometimes it requires selling some products below the cost.

Some quotes:

(Total cost of doing the upgrade) / (number of people who will use it) = (unreasonable price)

...

In WM5 we spent a lot of time building an infrastructure for enabling updates that anyone can do. We're heading toward a Windows Update sort of experience, where you're using your phone and it suddenly pops up a box that says something like, "An update is available, would you like to have it installed?" Then you just need to select "Yes" and it'll happen for you. How much OEMs and Mobile Operators make use of this infrastructure is up to them, but it's there now. This should solve the "could your grandmother do it?" problem, especially for smaller updates like security fixes.

Of course, to do this, we had to change a ton of stuff, which makes the first two problems even bigger for this release. No pain, no gain.

We're doing a few things to make future updates easier for OEMs and Mobile Operators. First, we're going to try to do some smaller releases that don't require changes in OEM code. If the drivers don't need to change, then it's much easier for the OEM to take an update from us and make it work. The Mobile Operators will still want to test the device, but, hopefully, if the drivers didn't change, they can have some assurance that the things they worry most about didn't change either.

The name of this employee of Microsoft who has written this feeble excuse is Mike Calligaro and you can read it in full here:
Why Can't I Upgrade?

Conclusion: once again


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