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HTC goes to Europe November 25, 2005 [General] | By Edward J. R. By now majority of sales of phones manufactured by HTC from Taiwan has taken place in Europe - to mobile operators from Europe and their subscribers - so it is natural that now, after several years since HTC started selling phones there, it is establishing office in Europe - in Slough in UK. However while European division of Palm Inc (located in Ireland) will do also R&D, the HTC Europe will be busy only with sales and marketing... we also hope that HTC will stop sending lawyers to persecute supporters of Windows Mobile - as they did with our site. Read on! Information from HTC follows. * * * * * High Tech Computer Corp. (HTC) announced its plans to drive the growth of smart phone technology across Europe. Having pioneered this market through partnerships with Microsoft and key mobile operators since 2002, HTC is strengthening its European handle with a multi-million pound investment to build a senior sales and marketing team based in Slough, Berkshire, UK. The key partners Including Rene Obermann, the CEO of T-Mobile, Neil Holloway, the President of Microsoft in Europe, Middle East & Africa, and Vivek Badrinath, EVP of Orange, presented in the opening of HTC European office and declared for strengthening the strategic partnership with HTC. The new operation allows HTC to offer existing key partners, including Orange , T-Mobile, O2, Vodafone and Telefonica, as well as new affiliates, a quicker route to market and a better understanding of local nuances. In addition, the company’s business model allows it to work closely with its customers; providing differentiation through form factor, materials, finish, colours, software and applications. As innovators of smart phone technology HTC is also able to help its partners to take advantage of new growth streams such as digital music, photography and portable business applications. Peter Chou, President of HTC says, "Strengthening our presence in Europe is a key milestone for HTC; it clearly demonstrates our strong commitment to delivering the very best-of-class products to our partners." "Smart phones have become the highest growth sector in the handset market place (IDC). The flexibility of the Windows Mobile platform combined with the opportunities of 3G means that they are no longer the preserve of mobile enterprises but have the potential to hit the broader consumer market. Our European operation and commitment to driving product innovation, as well as dedicated partner support, means we're able to fulfill the challenging needs of a changing and exciting market", says HTC. HTC is supporting its partners with a full portfolio of smart devices based on the Window Mobile 5.0 platform. This includes the Qtek 8310, a GPRS/EDGE capable smart phone with QVGA screen, mega-pixel camera and optional WiFi and the Qtek 9100, a GPRS/EDGE capable compact messaging PDA with full slide-out keypad and mega-pixel camera. The flagship device, the Qtek 9000, is an executive-style 3G capable PDA with a high resolution twist and fold VGA screen, megapixel camera and WIFI built in. As well as offering partner support, HTC has also set up key distribution partnerships with Dangaard and Brightpoint to retail its own products through the Qtek brand. "Our goal for the European operation is to bring HTC closer to its partners, so together we are able to define and deliver industry leading smart phone innovations and offer customer differentiation through new service launches", says HTC. "We've already established our market leadership through a proven track record in the wireless industry and a product portfolio that enables mobile multimedia, wireless anywhere and internet-on-the-go. We plan to continue the growth momentum of HTC throughout Europe by partnering with regional and national operators launching smart phones and PDAs, and by embracing exciting retail and consumer opportunities", concludes by HTC. Source: website of HTC. Credit: Rob.  Post your comment (free registration is required to post, but if you register you can edit your posts later) [ 21 Comments ]
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