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O2 Germany to launch Mobile E-Mail with Microsoft Direct Push
February 06, 2006 [General] | By Edward J. R.

Although both O2 Germany and O2 UK have the same owner, it looks like O2 Germany is much more agile and several products and service are launched in Germany before UK...

Make no mistake: the biggest and the most important battle for Microsoft mobile division is to convince operators, Internet service providers and generally all enterprises, to ditch RIM Blackberry (that requires monthly service fee and big middleware) and to switch instead to Microsoft direct push e-mail solution...

O2 Germany launching Microsoft's push e-mail solution is the sign of things to come:

As you can read here (unfortunately only in German) during CeBIT 2006 (i.e. March 2006) the O2 Germany is launching push e-mail solution based on Microsoft Exchange 2003 and Xda Pocket PC phones powered by Windows Mobile 5.0. Some highlights about this solution from O2:
  • offering developed in cooperation with Microsoft Germany
  • directed at business customers (not at consumer market)
  • users will be able to open emails with attachments like Office documents of various types and videos and view them, including attachments in the mobile devices (i.e. Pocket PC phones powered by Windows Mobile 5.0)
  • it is not clear whether any special data transfer tariff for this offering will be prepared, but as of now only E-Plus (already) and T-Mobile (in 1-2 months) offer flat rate mobile data in Germany.
Conclusion: without special data tariff - i.e. true flat rate - this push e-mail solution from O2 although worth mentioning, will not be anything special - after all nowadays also web hosting companies offer Microsoft Exchange hosting and apart from that for bigger companies it would be easier to install service pack in their own Exchange Servers and thus have push e-mail without any middleware and without participation of mobile operators (apart from paying for data transfer). This offer from O2 (and other operators) will make sense only if true flat rate for such e-mail communication with push functionality would be offered. Otherwise customers will be better served with flat rate offerings from O2's competition like E-Plus or T-Mobile.

Anyway: while in year 2005 the release of Windows Mobile 5.0 was the most important event or challenge, in year 2006 Microsoft must concentrate on convincing mobile operators, ISPs and webhosting companies, and all enterprises, to start using Microsoft's push e-mail instead of RIM Blackberry. Anything else is secondary.


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