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Handango scores big job from Microsoft May 10, 2006 [General] | By Edward J. R. It looks like Handango managed to beat Motricity (that is main competition to Handango and runs Windows Mobile software shops at PocketGear.com and Smartphone.net) and scores big job from Microsoft. Since already for years Microsoft was selling voice command for Windows Mobile through Handango shop, this announcement is not coming as surprise. However Handango has a record of unfair behavior: ripping off developers by taking unjustifiably high provisions (developers only get 50-60% of what customers pay for software sold through Handango), inability to prevent stealing software, home screens and themes by selling stolen titles on Handango and unfair software positioning in "top 10" and "top 100" lists (where more expensive software is on top because Handango can earn more from expensive software than from cheap - so software is positioned by total sales and not by number of programs sold - imagine cheap Mercedes being called the most popular car although in fact some cheaper cars are more sold and thus in reality more popular). Let us not forget that main revenue source for Handango is not selling software to end customers, but organizing shops for wireless carriers and handset manufacturers. No wonder therefore that Handango still (after so many years of operation) is not offering wireless catalog of software, where users of Windows Mobile could find and download directly to their devices all types of software - Handango still offers only very limited number of applications in their mobile version. Ironically enough the mobile software shops and platforms offered by Handango are powered by Java and not by Microsoft's technologies like ASP .NET - another example how short sighted Microsoft employees are. Please note, that many (most) other news sources are in business relationship with Handango - usually through affiliate software selling - and therefore only we reveal machinations of Handango to the full extend! More information from Handango about the deal with Microsoft follows below. * * * * * Handango Is the First to Power Microsoft's Windows Mobile Application Catalog Handango, provider of mobile content, announced it is the first to offer direct purchase and download capabilities to Microsoft's elite Mobile Application Catalog. Offering more than 1,600 Designed for Windows Mobile Pocket PC and Smartphone titles, the Mobile Application Catalog can be accessed directly from http://www.microsoft.com/windowsmobile/catalog or through the Windows Mobile Web site at http://www.windowsmobile.com, which reaches more than two million unique visitors a month. The Mobile Application Catalog utilizes Handango's mobile content delivery platform, Handango AMPP, which has been chosen by more than 200 mobile industry leaders worldwide. The robust infrastructure offers Windows Mobile customers a seamless, secure purchase and download process. Featuring the cream of the crop in Designed for Windows Mobile content, the Mobile Application Catalog offers a wide variety of titles ranging from best-selling organizers like Agenda Fusion to high-stakes poker games such as Aces Texas Hold'em to Mobile Monitor, which allows customers to remotely view videos from their homes or offices anytime. "Supporting Microsoft's mobile operating system since 1999, we are thrilled to further extend our relationship and be the first to power the Mobile Application Catalog," said Randy Eisenman, president and chief executive officer of Handango. "Over the years, our collection of Designed for Windows Mobile downloads has proved to be one of our most popular catalogs. Through Handango AMPP's robust back-end commerce solution, we ensure Mobile Application Catalog customers can easily download content and have a positive shopping experience." "The Windows Mobile team is dedicated to helping content providers succeed in the marketplace," said Daniel Bouie, senior marketing manager, Windows Mobile and Embedded devices, Microsoft Corp. "By working with Handango and adding commerce to our Mobile Application Catalog, are able to offer yet another solution to connect mobile content providers directly to customers and offer a seamless, robust mobile content delivery solution that benefits all parties." To be included in the Mobile Application Catalog, content providers must have their applications certified through Microsoft's Mobile2Market program. For more information, please visit msdn.microsoft.com/mobility/windowsmobile/partners/mobile2market/. Content providers who wish to their sell applications in the Mobile Application Catalog through Handango must be a member of the Handango Content Partner Program. To join the Handango Content Partner Program, please go to www.handango.com/partners or visit Handango's booth #215 during Microsoft's Mobile & Embedded DevCon (MEDC) May 8-11, 2006. The original source of this story is here.  Post your comment (free registration is required to post, but if you register you can edit your posts later) [ 1 Comment ]
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