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Windows Mobile wins marketing war with Symbian June 03, 2006 [General] | By Edward J. R. Nokia E61 (flat smartphone with QWERTY keyboard and powered by Symbian OS) and Nokia N91 (smartphone with hard disk and powered by Symbian OS) are affordable, very good when it comes to connectivity (both UMTS and Wi-Fi on board) and are already on sale, but nowhere, where N-Series phones are advertised there is "Symbian" name mentioned! The same is with other manufacturers, that use Symbian: they promote their own brands and in all public advertisements Symbian is not mentioned - it all reflects big fragmentation of Symbian OS where incompatibility between various numerous sub-versions and sub-platforms is big. Situation is drastically different when it comes to Windows Mobile: ... because not only manufacturers and wireless carriers mention clearly in advertisements that given phones are powered by Windows Mobile (see here for example: video recording of TV advertisement of Motorola Q, where Windows Mobile is mentioned!), but also Microsoft itself is advertising Windows Mobile in public places, not just in trains but also at airports: 
... and even inside of airplanes both in on-board magazines (not available outside of the airplane): 
(translation to English of texts from image above: "Close your seatbelt. Open your Word document" and "With Windows Mobile and Word Mobile you decide yourself when, where and how you are working") ... but also directly as advertisements on the back of seats, so passengers must look at these advertisements during their whole flight: 
(translation to English of text from image above: "How can you check your Outlook Calendar now? Just take it from your pocket!") 
(translation to English of text from image above: "Are you changing your Excel sheet? Or are you just waiting for landing?") Conclusion: Microsoft (in example mentioned above: Microsoft Germany) is doing good work at promoting Windows Mobile brand, while Symbian for most users is totally unknown. Not only Windows Mobile is superior to Symbian technologically, but Symbian is very fragmented (several UIQ platforms, several Series 60, Series 90, etc platforms) and practically speaking users are better off just buying Windows Mobile. Since World Cup comes to Germany next week, and several million (!) visitors are coming to Germany, because of this event (World Cup is the biggest sport event in the world) it is good to see that Microsoft Germany is doing excellent job with advertising of Windows Mobile!  Post your comment (free registration is required to post, but if you register you can edit your posts later) [ 8 Comments ]
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