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NVIDIA announces support for Windows Mobile 5.0 June 07, 2006 [General] | By Edward J. R. 3 new announcements from NVIDIA + large scale support for Windows Mobile 5.0 - obviously reference design availability doesn't mean commercial availability of devices yet, but it is a big step, that will make it much easier to make Windows Mobile devices with powerful graphics. NVIDIA is one of 2 largest manufacturers of graphics cards (the other one is ATI) and such big support from NVIDIA means big boost for Windows Mobile platform... More information from NVIDIA follows. * * * * * NVIDIA is announcing a new solution for handheld devices that integrates Windows Mobile 5.0 with the NVIDIA GoForce 5500 graphics-processing unit (GPU) and associated software. This new platform from NVIDIA promises fast time to market and lower development costs for device manufacturers, plus state-of-the-art multimedia capabilities for users. They will enjoy a single convenient device that combines productivity of Windows applications with iPOD-equivalent audio quality, fluid video record and playback, multi-pixel camera support, and 3D graphics and gaming performance that rivals standalone mobile gaming platforms. For device OEMs/ODMs, the inclusion of drivers, APIs, and reference designs for Intel and Freescale processors means much faster development time, lower engineering resource costs, and more ability focus on developing applications that benefit from the high-performance GoForce 5500 GPU. NVIDIA’s handheld groups will announce this new solution at a press conference at Computex on June 7 in Taipei (June 6 3:00 p.m. Pacific Time). The press conference may include handset and mobile system vendors that are planning to or have designed products based on this platform, which include Acer, Arima Communications BenQ, HTC, Modeo, Reigncom (iRiver G10 gaming platform), and Samsung. * * * * * NVIDIA INTRODUCES THE INDUSTRY’S FIRST MULTIMEDIA PLATFORM FOR WINDOWS MOBILE-POWERED HANDHELD DEVICES New NVIDIA MobileMedia Platform Brings 3D, Video and High-Definition Audio Support to a New Wave of Mobile Devices NVIDIA Corporation, the worldwide leader in programmable graphics processor technologies, today announced the availability of its MobileMedia Platform for handheld devices running Windows Mobile 5.0. Designed to enable handheld manufacturers to rapidly design and release digital, media-rich devices with Windows Mobile 5.0, the NVIDIA MobileMedia Platform is a complete development kit containing all of the hardware and software components, with examples for delivering everything from smooth Digital TV and video, to incredible 3D graphics for gaming, to high fidelity audio. “Handheld phones today offer great promise as digital, media-rich devices, however the broad range of platforms and standards available to manufacturers has made the development of advanced handsets that deliver compelling content, a daunting and time-prohibitive task,” said Philip Carmack, senior vice president of handheld GPUs at NVIDIA. “NVIDIA MobileMedia Platform is the definitive solution to this problem. This new product represents a complete solution for device manufacturers, delivering an easy-to- integrate, high-performing multimedia platform for handhelds using the Windows Mobile 5.0 operating system.” “Windows Mobile 5.0 offers a flexible and customizable platform that delivers the most dynamic, open environment for a wide range of digital media, such as 3D gaming, music and digital TV, with unique access to business productivity tools like Office, e-mail and Web browsers,” said Jason Lim, Regional Director, Asia Pacific and Japan, Windows Mobile and Embedded Devices Division, Microsoft Corporation. “Microsoft recognizes that users want devices that offer a robust combination of productivity and lifestyle applications, and with the NVIDIA MobileMedia Platform, device makers will now be able to easily build media-rich Windows Mobile 5.0 powered devices that truly enhance the mobile lifestyle.” A number of devices based on the NVIDIA MobileMedia Platform for Windows Mobile 5.0 have already been announced, including products from Samsung, HTC / Modeo, and ReignComm. In addition, NVIDIA is working closely with Intel and Freescale on reference designs for Windows Mobile 5.0 devices which are in development and will be announced later this year. For more information on the NVIDIA MobileMedia platform for Windows Mobile 5.0 handheld devices, please visit: http://www.nvidia.com/object/mobilemedia_platform.html * * * * * NVIDIA AND Freescale COLLABORATE to Deliver Reference Design for WINDOWS Mobile 5.0 Platforms Reference Design Combining NVIDIA MobileMedia Platform and Freescale i.MX Multimedia Applications Processors Speeds Development of Windows Mobile Devices NVIDIA Corporation, a worldwide leader in programmable graphics processor technologies, and Freescale Semiconductor announced they have collaborated on the design of a reference platform that will allow device manufacturers to develop multimedia-enabled products based on the Microsoft Windows Mobile 5.0 platform. The NVIDIA MobileMedia Platform is a complete development kit containing all of the hardware and software components, with examples for delivering everything from smooth Digital TV and video, to incredible 3D graphics for gaming, to high-fidelity audio. By combining the NVIDIA MobileMedia Platform with Freescale’s i.MX applications processors, this new solution offers OEMs a rapid shortcut to the development of a new generation of handheld devices. “The Windows Mobile 5.0 platform represents a turning point in the development of a new generation of converged mobile devices which combines the best characteristics of smart phones and media players,” said Berardino Baratta, general manager of multimedia applications division for Freescale Semiconductor. “With our i.MX processors and NVIDIA handheld GPUs, OEMs will be able to rapidly optimize their designs to Microsoft’s multimedia-aware operating system and bring to market highly attractive, media-rich handheld devices.” Freescale's i.MX multimedia applications processors are at the heart of the latest cutting-edge mobile phones running Microsoft Windows Mobile operating systems. Beyond the standard features found on cell phones and mobile entertainment devices, i.MX processors have earned the Microsoft PlaysForSure certification. “Having the right processing resources is key to making this software infrastructure a useful tool. By bringing together NVIDIA handheld GPUs and Freescale’s i.MX processors in a pre-integrated, easy-to-implement reference design, OEMs and ODMs can quickly develop a new breed of converged portable devices capable of handling the most demanding multimedia requirements,” said Philip Carmack, senior vice president of handheld GPUs at NVIDIA. For more information on NVIDIA handheld GPUs and Microsoft’s Windows Mobile 5.0 platform, visit http://www.nvidia.com/object/mobilemedia_platform.html. For more information in Freescale’s i.MX applications processors, visit www.freescale.com/i.mx * * * * * NVIDIA DELIVERS FAST AND EASY SOLUTION FOR DEVELOPING WINDOWS-BASED MOBILE DEVICES NVIDIA MobileMedia Platform and Intel XScale Processor Family to Enable Next-Generation High Performance Multimedia Devices NVIDIA Corporation , the worldwide leader in programmable graphics processor technologies, today announced a reference design with Intel Corporation that will provide device manufacturers with a fast and easy solution for bringing powerful, media-rich handheld devices to market based on the Microsoft Windows Mobile 5.0 operating system. This announcement comes after the two companies recently announced a cooperative effort to deliver a powerful development platform to content developers based on NVIDIA MobileMedia platform technology and Intel Corporation’s newest processor family (codenamed Monahans), based on the third-generation Intel XScale microarchitecture. The two announcements contribute to the establishment of a standardized platform that will deliver a compelling and tangible improvement to the overall end-user experience of mobile multimedia services and applications. “Next-generation devices based on the Windows Mobile 5.0 operating system will have specific demands, both for application processing as well as the acceleration of the multimedia content within those applications,” said Barry Evans, general manager of Intel’s Applications Processor Business Unit. “The Intel XScale processor family combined with the NVIDIA MobileMedia platform provides a great balance of features and power saving technologies while delivering world class digital media content at high performance levels.” The NVIDIA MobileMedia Platform is a complete development kit containing all of the hardware and software components, with examples for delivering everything from smooth digital TV and video, to incredible 3D graphics for gaming, to high-fidelity audio. “Our close cooperation with Intel to enable these advanced media features is key to our overall strategy to deliver the best multimedia solution to Windows Mobile handheld devices,” said Philip Carmack, senior vice president of handheld GPUs at NVIDIA. “The Intel XScale processor family delivers exceptional application performance which, coupled with the 3D, audio, video and mobile TV processing capabilities of the NVIDIA MobileMedia platform, will deliver stable, high-performance platforms for next-generation Windows Mobile devices.” For more information on the NVIDIA MobileMedia platform for Windows Mobile 5.0 handheld devices, please visit: http://www.nvidia.com/object/mobilemedia_platform.html * * * * * Credit: Matthew Quint.  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