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HTC continues invasion of Japan
July 19, 2006 [General] | By Edward J. R.

After opening divisions in Europe (HTC Europe) and USA (HTC Americas), HTC (that is headquarted in Taiwan) has just opened a division in Japan - under the name "HTC Nippon". The first phone for Japanese market will be hTc Z.


(on image above, in the middle: Peter Chou, CEO of HTC)

Previoulsy HTC was manufacturing mainly Windows Mobile phones for GSM networks and since in Japan there is no GSM, it was impossible to sell there these phones. Now however HTC is producing also Windows Mobile phones for UMTS networks so all of a sudden Japan has become an important outlet market. Please note: UMTS phones that work in Europe are 100% compatible with Japanese UMTS too!

Official information from HTC follows below.

* * * * *

High Tech Computer Corp. (HTC), the world's leading provider of Microsoft Windows Mobile-based devices, today announced "hTc Z", the first Japanese tri-band 3G Phone which provides user to roam across Japan, Europe, US, and Asia and powered by Windows Mobile 5.0 for Pocket PC. HTC also unveiled its Japan subsidiary in Tokyo, which commits to provide the best service for mobile Japanese customers and aims to become the best choice of Windows Mobile devices in the Japanese market.

HTC is well known in the industry as the company behind many of the most popular operator-branded mobile devices. It has established unique partnerships with leading operators in Japan, Europe, US, and Asia.

HTC's recent remarkable achievements include:
  • HTC Chairperson Cher Wang awarded as an Innovator in the 2005 Stars of Asia: 25 Leaders on the Forefront of Change (Business Week, July 2005)
  • Named as one of the 29 Best Business Ideas in the World (Business 2.0, August 2005)
  • Ranked No. 31 in the annual ranking of Asia's best-performing publicly listed companies (Business Week, October 2005)
  • Ranked No. 3 Business Week's Information Technology 100 list, the 2006 annual ranking of the global 100 best-performing technology companies(Business Week, Jul 2006)
HTC today also announced that HTC established HTC Nippon Corporation to provide sales and marketing, technical support, service, and logistics to customers. HTC is closely collaborating with NTT DoCoMo to deliver the hTc Z.

"We are very excited to see the hTc Z is coming into Japanese market. We deeply thank DoCoMo's support during the process. The hTc Z is going to bring a pleasant experience to customers who are on the go international roaming and still stay well connectivity with their office and work.

The formation of HTC Nippon Corporation represents a long-term commitment to the Japanese market. HTC will develop an array of innovative products and services in the further to satisfy the needs of customers throughout Japan. HTC is aiming to be the best choice of Windows Mobile devices in the Japanese wireless market." said Peter Chou, CEO of HTC.


(on image above: Peter Chou, CEO of HTC, photo taken by us during London HTC launch event)

"We're very excited to see HTC extend its reach into such an important market as Japan," said Pieter Knook, Senior Vice President, Mobile & Embedded Devices Division, Microsoft Corporation. "The combination of HTC's innovation and the power of Windows Mobile will help NTT DoCoMo to provide its customers with a new range of entertainment and productivity devices. We look forward to continuing this strong relationship through continuous product innovation, partner expansion and technology evolution."

The hTc Z is the latest innovation from HTC. It delivers a wealth of rich features, showcasing the ultimate "Office in your pocket" experience for users on the move. Business-critical functionality, encased in a sleek, stylish form factor, offers the ultimate range of connectivity options including: tri-band UMTS 3G, which will allow users to roam across Japan, Europe, US, and Asia, plus GSM, GPRS, EDGE, WiFi, Bluetooth, and a mini-USB port; making data transfer simple - anytime, anywhere.

Designed with easy messaging in mind, the hTc Z features: Direct Push email technology available with Windows Mobile 5.0; Internet browsing; synchronization with Microsoft Outlook Calendar, Contacts, and Email; the ability to work on applications in the Microsoft Office suite such as Word, Excel, PowerPoint, and the ability to view PDF documents. The hTc Z comes equipped with a slide-out, ergonomic QWERTY keyboard and 2.8" color display with touch-screen. It also features a jog wheel for easy, one-hand operation. The hTc Z is not all work and no play. It makes it easy to play back music, recorded TV or movies while on the go. It is also a sharp shooter, featuring a 2 Mega pixel camera with macro mode, on-screen controls and DSC (Digital Still Camera) functionality, plus a second camera for video telephony. The hTc Z doesn't compromise style, offering maximum functionality packaged in a sleek form factor, weighing in at 180g but extremely compact in size.

Original source of this story is here.


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