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Lobster 700 TV smartphones goes on sale at Virgin Mobile UK
October 01, 2006 [MS Smartphone] | By Edward J. R.

It is of vital importance for success of Windows Mobile phones not to divide the market into just 2 segments (professionals and consumers) or even 3 segments, but it is crucial to address maximum number of segments of the market.

The Lobster 700 TV from Virgin Mobile looks like an over-sized mobile phone:



... but it features digital TV (full content channels, not cut-down versions) and digital radio (in popular in UK DAB standard)!

The Lobster 700TV isnt just for making and taking calls. It's for watching TV. Listening to crystal clear digital radio. And a whole lot more besides.
  • Watch BBC One, ITV1, E4 as it happens.
  • Plus, check out Channel 4 Short Cuts.
  • Up to 50 DAB Digital Radio stations.
  • Watching TV is free for 90 days on Pay As You Go. BBC One is available until at least October 2007 and it's always free.
Related links: Please note that Channel 4 is available in cut down version but Virgin Mobile has promised to offer it in full version soon. Having full version of Channel 4 is absolutely crucial for success of this phone because it is the main channel for British Big Brother TV show (most watched program by many young people in UK).

The name "Lobster" is not unique to this phone and it is a brand of Virgin Mobile, under which it sells phones manufactured on demand. Virgin Mobile has been selling phones under "Lobster" name already for a longer time, but Lobster 700 TV is the first Windows Mobile phone sold by Virgin Mobile - a British virtual mobile operator, that in UK uses T-Mobile cellular network.


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