Microsoft helps Palm to promote RECENTLY launched Treo 750v but Symbian is not doing such things
October 07, 2006 [Pocket PC phone] | By Edward J. R.
In European countries where Vodafone is operational (including UK and Germany), Microsoft is actually supporting Palm, by publishing big advertisements that promote not only Windows Mobile but also Palm Treo 750v smartphone (or "Pocket PC phone" in Microsoft's terminology):
The advertisement above comes from Microsoft's advertising campaign in German railways - both in trains and railway magazine for travelers. The advertisements says "It has e-mail, Word, Excel, PowerPoint. And enough place for family photos" and "With Windows Mobile and with Microsoft Office Mobile you are deciding yourself, when, where, and how you want to work".
If a manufacturer of mobile phones licenses smartphone operating system from Symbian, then no marketing support is offered by Symbian. Furthermore major Symbian phone makers like Nokia (over 80% of Symbian phones sold are made by Nokia) and Sony Ericsson are never promoting Symbian as a feature but just their brand. In other words: it is worth to licence Windows Mobile, because Microsoft offers not only license for the operating system, but Microsoft supports also manufacturers through marketing efforts...
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