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World Exclusive first i-mate SPL review published October 31, 2006 [MS Smartphone] | By Edward J. R. The first phone branded by i-mate and not manufactured by HTC is being reviewed for the first time! It is a thin stylish smartphone, that may lack 3G and Wi-Fi but it is almost as thin as Motorola Q and Samsung i320 - 12 mm - just 0.5 mm thicker than the thinnest smartphones! Also: unlike Motorola SLVR phones, that this i-mate SPL resembles, it supports A2DP (stereo audio over Bluetooth)!
i-mate have a long history (well, long in the Windows Mobile timeline anyway!) as effectively a 'HTC box shifter'. i-mate would generally take on the latest HTC devices, brand them i-mate, give them a weird name , bundle a suite of i-mate software and services, and ship them out SIM free. And they were doing very well at it too! Too well, some might say... as since the turn of the year, HTC have gradually made clearer their own ambitions to capture a piece of the market that i-mate largely dominated, and so the HTC brand itself has moved from being OEM to consumer. As this happened, so the relationships with current players in those markets began to sour. To i-mate's credit, they did not just sit around and watch HTC erode their market, they took a new line, by looking to procure Windows Mobile devices from sources other than HTC. To read the review click here.
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