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HTC further extends marketing efforts - to online advertising December 07, 2006 [General] | By Edward J. R. Banners of HTC coming to a website near you. HTC has appointed "Online Marketing Manager" and next week HTC is launching its first online advertising campaign! HTC has a specific budget allocated to the December 2006 campaign but plans are to continue online advertising efforts also next year and in the future. Nowadays HTC in some areas is lagging behind competitors, that manufacture Windows Mobile phones, so it is understandable that HTC wants to achieve better results thanks to advertising. The thinnest Pocket PC phone in the world is not from HTC. The thinnest Pocket PC phone in the world with built-in GPS and Wi-Fi in one is not from HTC. Also phones powered by smartphone edition of Windows Mobile, that have genuine wheel (like in BlackBerry) are not made by HTC! HTC also makes no Windows Mobile phones with bult-in analog and DVB-H TV tuners, no phones with built-in podcast downloading software and no Pocket PC phones with QWERTY keyboard for single-handed usage. Clearly there are many reasons NOT TO BUY a phone manufactured by HTC. Nowadays majority of people in developed countries purchase gadgets online and naturally also information about gadgets to purchase is gathered mostly from the Internet. Therefore it is only natural to extend advertising efforts to the Internet. While paper based publications (like British "Total Mobile" or American "Wired") still are very influential in gadget selection among customers, it is online publications, that have increasing importance and soon (if not already in some areas) will exceeded in popularity paper based publications. * * * * * While we applaud HTC extending marketing efforts to the Internet, we must unfortunately conclude, that their first steps are completely amateurish! We will not reveal all details and names but instead we will provide some tips about online advertising for HTC and other Asian manufacturers of Windows Mobile phones:
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