|
|
 Mobile Windows News |  Podcasts |  Videos | Search | Forums | Site News |
|
Modeo launched mobile TV service with Windows Mobile smartphone - in New York only January 09, 2007 [MS Smartphone] | By Edward J. R. Unlike British system of mobile TV used by Virgin Mobile, where existing network of DAB transmitters is re-used to deliver mobile TV, Modeo uses DVB-H standard of mobile TV, what requires construction of new transmitters and that is why this mobile TV service is (at first) limited to New York City only... The handset for Modeo is manufactured by HTC and is reminiscent of Lobster 700 TV but uses global standard DVB-H instead of DAB-IP (UK only) and additionally has also EDGE and it looks like this: 
More information from Modeo follows. * * * * * Modeo Launches Live Mobile TV Beta Service In Nation’s Largest Metro Area After more than three years of development, Modeo has launched a live, commercial quality mobile TV beta service in New York City. The Modeo beta service includes live video content from leading network programmers such as Fox News, Discovery Channel and others, as well as streaming audio content from Music Choice, to Modeo Mobile TV Smartphones. Initial distribution of the Modeo Mobile TV Smartphones to beta service participants began in the last week of 2006 and will continue throughout the first quarter of 2007. In addition, Modeo plans to deliver live broadcast signals from the Las Vegas Convention Center during the International Consumer Electronics Show (CES) Jan. 8-11. Visitors to CES in Las Vegas will have an opportunity to preview Modeo's service and Smartphone functionality in demonstrations with Microsoft Corporation and HTC, the developer and manufacturer of Modeo’s Smartphone, in Booth 7144. IBM will showcase the new Modeo Mobile TV Smartphone in Booth 36631 in South Hall 4, Upper Level. Modeo will also deliver live broadcast signals and demonstrations during the Mobile DTV Alliance press and analyst event at the Gordon Biersch Brewery on Monday, Jan. 8 starting at 5:30 pm. More About Modeo’s New York Beta Service Modeo will stage its New York City beta activities in phases throughout the first quarter of 2007. Activities include the initiation of a formal beta test group that is scheduled to commence in late January. To further showcase the DVB-H mobile TV opportunity, Modeo is offering service to a select group of wireless carriers, reporters, industry analysts, financial analysts and content providers. Modeo anticipates several hundred users will participate during the course of the Modeo beta service. Modeo is working with several key partners as part of this milestone event for the emerging mobile TV sector. Centercode Inc. is managing Modeo’s formal beta test group activities. GCR Custom Research LLC (formerly Gartner Custom Research) is providing consumer use and service analysis. M:Metrics is providing Modeo the capability to capture actual user log data through the sophisticated measurement methodology of M:Meter. Building on Modeo’s previous trialing activities, participants in Modeo’s New York beta service will provide valuable feedback on a variety of parameters, including programming content, coverage quality, ease of use of the Modeo Mobile TV Smartphone device and overall use case scenarios. Modeo expects to use this feedback to evaluate network distribution options with wireless carriers. “Modeo is pleased to have this opportunity to showcase our progress toward delivering on the promise of mobile TV,” commented Michael Ramke, Modeo’s recently appointed president and former vice president of marketing and business development. “By moving beyond technical trial efforts and into true commercial grade network service, we continue to position Modeo as an integral player in the dynamic mobile TV space. Participants in our New York beta service will have a front row seat in the evolution of mobile TV.” Modeo is a DVB-H (Digital Video Broadcast-Handheld) pioneer: In 2003 Modeo secured, through an affiliate, unencumbered spectrum rights through a Federal Communications Commission auction and began conducting technical and consumer trials of its mobile TV service in Pittsburgh in 2004. “The Modeo DVB-H Smartphone is a pioneering advancement in the world of mobile communications and entertainment,” said Todd Achilles, vice president of sales and marketing for HTC America. “HTC is extremely pleased to be working with Modeo on this significant milestone in the evolution of wireless entertainment.” Industry Insights Leading mobile entertainment industry analysts, including Frost & Sullivan and IDC, project the mobile video market will exceed $1.5 billion by 2009. Multicast networks like Modeo, which use the global standard DVB-H technology, are expected to be the largest and fastest growing segments of the mobile video market. DVB-H trials and service are underway in several countries, including the United States, Germany, Finland, the United Kingdom, France, Italy, Spain, Australia and Singapore. The standard is supported by the Mobile DTV Alliance and leading wireless and technology member companies that include Nokia, Motorola, Samsung, Texas Instruments, Intel, Philips and Microsoft. Original source of this story is here.  Post your comment (free registration is required to post, but if you register you can edit your posts later)
   |
| ||||||
| Mobile Windows News | Podcasts | Videos | Search | Forums | Site News |
