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HTC uses video viral marketing to generate buzz around HTC Athena aka HTC X7500 February 04, 2007 [Pocket PC phone] | By Edward J. R. Sice both Dopod and T-Mobile already officially announced their incarnations of HTC Athena, it is crystal clear that also HTC itself will release officially this phone at 3GSM - probably at the HTC press conference that takes place on Tuesday, 13th February, 11:00am (Spain time, which is 10:00 am London time) and where both Peter Chou, CEO, HTC and Florian Seiche, Vice President, Europe, HTC - will be present (we will be there on location too! stay tuned for our detailed first hand report!). Nowadays viral marketing means "to be there, where your customers are - i.e. YouTube and MySpace", so right on time, shortly before the 3GSM, HTC has produced a video, that has been posted to YouTube. In this video 2 guys are "stealing" HTC Athena from offices of HTC in London (in fact HTC has offices in Slough near London, not in London): 
HTC Athena is a very powerful phone... ... and it is rather directed at business people and professionals - it will not be cheap - so it is rather questionable whether such viral marketing will work well, but it indeed is generating buzz what cannot be a bad thing! To watch the video click here or see below (Flash enabled Internet browser required):  Post your comment (free registration is required to post, but if you register you can edit your posts later) [ 7 Comments ]
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