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Microsoft explains lack of consistency in Windows Mobile 6 naming and new confusing names. NOT. March 24, 2007 [General] | By Edward J. R. Shortly speaking: blame it all on marketers! What is the problem? The problem is that Microsoft started using numbers instead of years to denote versions of Windows Mobile with introduction of Windows Mobile 5.0 saying that in this way the underlying Windows CE 5.0 and Windows Mobile version will be compatible - that they will be in sync. At first glance it looks simple: Windows Mobile 5.0 runs on Windows CE 5.0 - what logically would mean that Windows Mobile 6 runs on Windows CE 6.0 but it is not correct: Windows Mobile 6 still runs on Windows Mobile 5.x, not Windows CE 6.0 so actually Microsoft has broken the rule that it said before... and if a rule applies only one time it is not a rule and Microsoft lied in the first place! Microsoft writes in a related story: Windows Mobile 6, which runs on Windows CE 5 instead of Windows CE 6? It makes my developer’s head hurt. This is where the marketers remind me that, while they might not be human, neither am I. They assure me that only developers care about things like matching OS and App numbers. Normal people care more about what their new phone does for them. In other words, you’re more interested in the fact that we now have smart filtering in email (I call it “smart dial for email,” and it rocks) than the version numbers of the various components that went into the product. In other words if now Microsoft is again out of sync with version numbers of Windows Mobile and underlying Windows CE (Windows Mobile = layer of applications and APIs, that run over Windows CE) then why Microsoft claimed that Windows Mobile 5.0 is not called "Windows Mobile 2005" to make these versions in sync? Shortly speaking: there is no consistency in naming of Windows Mobile versions and all boils down to frivolous, superficial, decisions of marketers employed by Microsoft. To learn more, and to read also why Microsoft abandoned name "Pocket PC" for the sake of "professional, classic, standard" click here. Also in this naming scheme Microsoft introduced major chaos and people are totally confused and it is not any longer easily recognizable which phone has touch screen and which has only keypad and no touch screen! If Microsoft marketers are causing such chaos and disorientation among customers - (version number wrong, names wrong), maybe it is time to fire them? After all confusion among customers decreases sales and will convince some potential customers to chose other platforms, where there is no confusion when it comes to what given name or version number actually mean...  Post your comment (free registration is required to post, but if you register you can edit your posts later) [ 2 Comments ]
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