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HTC goes global May 10, 2007 [General] | By Edward J. R. Now in USA, Europe and Asia the branding, marketing and support will be carried out by HTC under one and only one name and company... 
(on image above from the left: Peter Chou, CEO of HTC, and Jack Tong, [former] CEO of Dopod International - now merged into HTC) Information from HTC follows. * * * * * HTC Announces Global Branding Strategy High Tech Computer Corp., the provider of Microsoft Windows Mobile-based smart devices, announced today that it has signed an acquisition agreement with Dopod International, one of the leading PDA Phone and smartphone distributors in Asia, to purchase the assets of nine Dopod International subsidiaries, including Dopod Taiwan, Dopod Hong Kong, Dopod Singapore, Dopod Malaysia, Dopod Indonesia, Dopod Australia, Dopod Thailand, Dopod India, and Dopod Philippines. The acquisition agreement is still subject to shareholder approval this June. HTC will start to launch “HTC” brand products in Asia. Furthermore, HTC is committed to providing a full range of support services to existing Dopod products and Dopod International consumers through original distribution channels and service/call centers. Dopod International has been accumulated rich sales and marketing experiences in Asia market and it do provide great advantages on HTC brand management in future. By leveraging HTC’s sales and marketing experiences in Europe and the United States to the Asian market, the acquisition will reinforce HTC’s position as the world’s leading provider of smart handheld devices. To maximize the synergies of the acquisition and to implement new joint business initiatives, Dopod International’s entire workforce will join HTC. “Well-performing brands enjoy strong awareness amongst consumers, so it is extremely important for HTC to enhance brand recognition by communicating a consistent global brand image,” said Peter Chou, chief executive officer of HTC. “In the future, HTC will provide consumers with consistent global marketing services under the ‘HTC’ brand name. This comprehensive global marketing strategy will build up real, long-term brand value for HTC and will boost the company's overall competitiveness.” “Dopod International has been the leading PDA Phone and smartphone distributor in Asia since its inception in 2004. By joining forces, Dopod International and HTC can now work together on business development and brand marketing throughout Asia, allowing consumers to choose from a comprehensive range of products and services,” said Jack Tong, chief executive officer of Dopod International. Credit: Rachel Cheng from Creative Consulting Group Inc. Ltd., Hong Kong  Post your comment (free registration is required to post, but if you register you can edit your posts later)
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