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Microsoft gives Windows Mobile promotion gig to Synnex October 14, 2007 [General] | By Edward J. R. Apart from a mention in Chinese-language CENS publication not much is known about this deal... ... because neither Microsoft nor Synnex mention it publicly. Here some info about Synnex: SYNNEX Corporation is a leading global information technology (IT) supply chain services company, servicing resellers and original equipment manufacturers (OEMs) in regions around the world. We provide outsourcing services in IT distribution, contract assembly, logistics management and business process outsourcing. Since in Asia region there is a big number of hardware manufacturers, so the role of Synex will be probably to popularize Windows Mobile among these manufacturers. On the other hand obviously local mobile operators prefer handsets manufactured by local manufacturers so this can be double opportunity for Windows Mobile. It is a bit strange that Microsoft is outsourcing the marketing of Windows Mobile but since Synnex has good contacts with various manufacturers it makes sense.
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