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Todd Peters becomes marketing boss of Windows Mobile January 23, 2008 [General] | By Edward J. R.  Some people say that instead of hiring new marketing guy, Microsoft should focus on product development and on improving Windows Mobile itself, but fact of the matter is that a position was empty after Susan DelBene left so somebody had to fill it anyway! Now we can expect some new catchy slogans and marketing campaigns of Windows Mobile. As we were pointing out previously, it would be useful, in all these marketing campaigns, to hint to potential customers that Windows Mobile phones are fine also for gaming, not just for serious office and enterprise applications... Information from Microsoft follows. * * * * * Former Staples Brand Leader Joins Microsoft, Windows Mobile Marketing Todd Peters to help enhance Microsoft’s consumer brand image for mobile. Microsoft Corp. announced the appointment of Todd Peters as corporate vice president of marketing for its Mobile Communications Business. In his new post, Peters will be responsible for driving marketing efforts for Windows Mobile, one of the fastest-growing businesses at Microsoft; Windows Live for mobile; and other mobility brand offerings related to product planning, product management and campaigns, and marketing communications. Peters most recently was vice president responsible for brand management and all U.S. retail technology marketing for the office supply company Staples Inc. He was behind the development of the Staples “easy” brand concept that was instrumental in driving sales. It was also Peters’ idea to create the Easy Button, which was sold through retail outlets to raise money for charities such as Boys & Girls Clubs of America. Before joining Staples, Peters spent six years at Intel Corporation, where he was responsible for setting global brand strategy. He developed the brand architecture for the Intel family of processors that helped upgrade the chip manufacturing company’s market image. Before coming to Intel, Peters spent 11 years in advertising agencies, including Hal Riney & Partners advertising in San Francisco, where he led the launch of the nation’s first true PCS offering for Sprint. “This is an exciting journey for Microsoft’s mobile business; with Todd’s winning combination of technology and consumer experience, he’s absolutely the right person at the right time as we expand in appeal to a broader audience,” said Pieter Knook, senior vice president of the Mobile Communications Business at Microsoft. Peters will report to Knook, leading marketing efforts to define and deliver the future of mobility for Microsoft customers and partners. His official start date was Jan 21. “Microsoft is gaining a real foothold with its mobile products and services in the consumer world,” said Peters. “I am looking forward to helping make Windows Mobile a brand not only that people recognize, but that they seek out when choosing the phone that’s right for them.” Original source of this story: Microsoft website.  Post your comment (free registration is required to post, but if you register you can edit your posts later) [ 7 Comments ]
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