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Pieter Knook - main boss of Windows Mobile - fired !
February 14, 2008 [General] | By Edward J. R.

What is going on? Who fired him?

Apparently he fired himself by leaving Microsoft to join Vodafone. More info below.

Since recently also Susan DelBene left Microsoft's Windows Mobile division, this means the number 1 and number 2 people in the Windows Mobile business have left the company in the past few months.

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Vodafone hires pieter knook to head up new internet services function

New organisation will accelerate delivery of the Group’s Mobile Plus strategy

Vodafone Group Plc announces the creation of Vodafone Internet Services which will lead the development and delivery of Vodafone’s current and future consumer propositions for the internet. Vodafone has appointed Pieter Knook, a senior vice president of Microsoft, to the newly formed role of Director of Internet Services.

Vodafone Internet Services will focus on the provision and delivery of distinctive consumer web services such as IP communications, mobile internet access and selected content categories, through mobile devices.

Pieter Knook will be responsible for delivering new revenue growth around internet, content and advertising with a focus on differentiating Vodafone’s services by creating rich and distinctive experiences for customers.

Knook, 49, joins Vodafone on 10 March, following 17 years with Microsoft where, as one of the most senior executives in the company, he spent the last 5 years as Senior Vice President running Microsoft’s Mobile business, including strategy, product development, marketing and sales. During his time with Microsoft, Pieter led a wide range of programmes across seven businesses. He will report to Frank Rovekamp, Global Chief Marketing Officer, Vodafone Group.

“Leading Vodafone Internet Services calls for a world class leader of considerable stature and experience.” said Rovekamp. “We are delighted that Pieter is joining us to help transform the customer experience through the mobile internet, meet growing customer demand for web services accessed from mobile devices and drive revenues within our Mobile Plus strategy. Pieter has an impressive track record across technical, sales, marketing and business management disciplines covering the US, Asia and Europe.”

“I am very excited to join Vodafone Group,” said Pieter Knook. “I look forward to serving Vodafone’s customers with innovative internet based services, as well as bringing new software and services expertise to a company that is renowned for its worldwide customer reach, mobility offerings and its focus on high quality execution.”

Vodafone’s Mobile Plus strategy focuses on the company’s commitment to address fixed line revenue opportunities, develop integrated mobile and PC offerings and create advertising revenue streams.

* * * * *

Pieter Knook is an Electrical Sciences graduate of Trinity Hall Cambridge and spent the early part of his career in systems integration, before joining Microsoft in 1990. Pieter is married with 2 children.

Credit: Lulu Bridges from Tavistock Communications (PR company of Vodafone).


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