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HTC teases with new slogan: Something Beatiful is Coming
April 24, 2008 [General] | By Edward J. R.

Not only HTC has placed this banner on their YouTube channel recently (as a teaser for an upcoming event on May 6):



... but also (today!) HTC has invited us to become HTC's friend on YouTube (note the red arrow!):



Interestingly: we were the first ever YouTube-friend of HTC ever!

Nowadays many people are taking buying decisions by reading stuff on the Internet, instead of studying printed press... so it is good to see, that HTC recognizes importance of the Internet as a marketing medium. Clearly corporations like HTC need to approach bigger masses of potential customers and not just a closed, hand-picked, cliques of people who claim to be spokespeople of average users... but in reality are lacking any real-life professional experiences, are irrelevant and marginal.

However publishing YouTube channel with marketing videos is not enough. Nowadays also being on Twitter and Facebook is essential!

It is worth noticing that this year HTC will be introducing their first mobile phones powered by Google Android - developed with help of money earned on manufacturing of Windows Mobile phones. Since we are focused on phones powered by Microsoft software, we will be not covering these phones.

Finally while all these increased marketing efforts are nice, the customers expect addressing issues in their phones and this will be the primary measure by which manufacturers and distributors will be judged...

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