Samsung to spend millions on marketing campain of Omnia phone in UK
September 05, 2008 [Pocket PC phone] | By Edward J. R.
James King has left Samsung UK just after one month of work as marketig director (due to health issues of his father) and one of things that James King launched was marketing campain of Samsung Omnia phone. Now Derek Williamson is a boss of Samsung Mobile UK that is partt of Samsung UK, that is managed by Mark Mitchinson. Fortunately (for Windows Mobile) Samsung UK is spending 4 to 5 million pounds (exact figures differ depending on the source) just on the marketing of Samsung Omnia! Here is one of the ads of Samsung Omnia that appear nowadays in UK:
This marketing campain of Samsung Omnia will encompass advertising outdoor, in press and online. No TV ads planned.
Samsung Omnia has 5 megapixel camera and if you just look at screen effect that appears when you rotate the Samsung Omnia (yes, it has tilt sensor too), then you see attention to detail - it works in all apps and the screen is squeezing, rotating and then expanding - i.e. not just simple rotation without any effects but fluid fancy screen effect! In other words: Samsung has designed this Windows Mobile phone to achieve "wow" effect...
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