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The end of i-mate
October 05, 2008 [General] | By Edward J. R.

Since main owner of i-mate is Jim Morrison, no wonder that it is Scottish press that is revealing the situation! Unfortunately i-mate again blaims others for their own problems:

Cragg said the company had been hit by poor quality control from its suppliers, product which was late and lagged market requirement, litigation and poor sales management

Obviously since i-mate is actually ordering manufacturing in China or Taiwan, nobody wanted to buy it:

The firm said it was not seeking a buyer and the speculation did not lead to any offers.

Interestingly Jim Morrison claims that it is not an end:

Despite describing the year as "disastrous", Morrison said the next 12 months was looking a lot better, with a better, leaner product pipeline.

He added: "We will focus on controlling our costs and making sure that our new products are world beating and, therefore, despite the current market conditions, are confident in the group's continued activity."


To learn more, visit original source of this story about i-mate.

* * * * *

Conclusion: in past, i-mate was just a distributor of HTC-designed and HTC-manufactured phones. Merely a distributor! Later HTC dumped i-mate, and the fact that Jim Morrison was claiming that i-mate co-designs those phones (what obvioulsy was not true) could be a factor in HTC dumping i-mate. Desire to cut out the middlemen like i-mate - was another reason. Now i-mate tries to appear to be a manufacturer, while in reality it looks like they are just branding phones designed in Asia. To survive i-mate would need to release phone better than HTC Touch HD, what is second to impossible...


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