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HTC acquires industrial design company December 03, 2008 [General] | By Edward J. R. We have received official information from Waggener Edstrom - PR company of HTC - that HTC is not only using One & Company Design, Inc. (One & Co) company, that we mentioned previously (it designed among others HTC Touch Diamond) but HTC is acquiring it! This company designs however hardware, and not software (like HTC TouchFLO) as some publications are reporting... More information from HTC follows. * * * * * HTC is announcing the acquisition of the San Francisco based firm One & Company Design, Inc. (One & Co) furthering HTC’s leadership in design and innovation. First collaborating in 2006, HTC and One & Co introduced the iconic design of the HTC Touch Diamond. By cementing this strategic partnership, HTC’s world class product development will be further enhanced by creating one of the most advanced mobile design teams in the world. This is an exciting time for HTC and their worldwide design team. With this partnership comes a new collaboration model allowing an unprecedented flow of ideas. One & Co’s team will have the opportunity to work hands on with development of HTC’s upcoming mobile devices while remaining a consultancy. In turn, HTC’s designers have the chance to participate in a variety of consumer lifestyle projects with One & Co in addition to the mobile industry. This will allow each partner to pull from top talent around the globe to infuse fresh experiences into product innovation. Best known for their lifestyle design expertise, One and Co brings award winning insight to some of the world’s top brands. The company is based in San Francisco and has worked with a number of top lifestyle companies, including HTC, Adidas, K2, Kensington, The North Face, Salomon, Sony, and others. * * * * * HTC Bolsters Design Credibility With Addition of One & Co Leader in lifestyle design will be cornerstone of HTC’s design capability and philosophy while continuing as an innovative design consultancy Furthering its reputation as a global leader in mobile innovation and design, HTC Corporation announced the continuation of its design focus with the acquisition of San Francisco-based lifestyle design firm One & Company Design, Inc. (One & Co). Recognized for its award-winning work with some of the world’s best known and most design-savvy lifestyle brands, One & Co will maintain its name and client base while it joins forces with HTC to create an unparalleled force in global mobile design. “Design is key, it is why you love or hate something,” said Horace Luke, Chief Innovation Officer, HTC Corporation. “Integrating iconic design into HTC products is an inspiring and dynamic challenge that requires a unique combination of consumer insight, creativity, innovation and an appetite to take risks; attributes that embody One & Co.” HTC and One & Co first began collaborating in 2006 on the initial incubation and creation of the HTC Touch Diamond, a highly touted phone with iconic design that blended unprecedented use of material and industrial design. “One & Co is excited to bring our lifestyle, user focused approach to HTC and we look forward to creating iconic, compelling products together,” said Scott Croyle, partner of One & Co. “Knowing about HTC’s cutting edge technology and proven track record of innovation, we are excited to collaborate with HTC as a global lifestyle brand.” In addition to its work with HTC, One & Co has broad design experience in a variety of industries that range from footwear, snowboarding and skiing, furniture, packaging, houseware, timepieces and more. One & Co has been recognized by the design and business communities by winning numerous BusinessWeek/IDSA IDEA Awards, the Good Design Awards, CES Innovation Awards, and ID Magazine awards. Credit: Rickey Bird, Jessika Goldstein from Waggener Edstrom.  Post your comment (free registration is required to post, but if you register you can edit your posts later)
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