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Another debacle from Microsoft: Windows Mobile app store not for indie developers
May 02, 2009 [General] | By Edward J. R.

We have tried to sign up to the Windows Mobile app store as an individual - for testing purposes - and it transpired that unless you have a company, you cannot do it!

In other words: while Apple and Google app stores allow for indie developers, who develop software individually (and who created some of the most innovative apps for these 2 platforms), in case of Windows Mobile app store: only companies are allowed!

More info:

Why it is so? Because Microsoft requires to fill "VAT Identification Number" field! Although Microsoft writes that it is optional (although in this case Microsoft will take 60% of revenue = 30% of standard + 30% for VAT):

Provide your Value-Added Tax (VAT) Identification Number to Microsoft valid VAT Identification Number is not strictly required to get paid, although without it you will be charged the VAT. Microsoft also needs your valid VAT Identification Number to send you a hard-copy tax invoice (HCTI), if applicable to your country.

... in reality the application cannot be filled without entering this VAT Identification Number at all!

Conclusion:
  • there is no access to app store for individuals = indie developers working on software as hobby
  • (or, if above remark about "not strictly required to get paid" is true and Microsoft will correct the web form to allow entering empty value) Microsoft can take up to 60% of money in case of indie developers and 30%/70% revenue share will be only for companies that have their own VAT Identification Number
All in all: Microsoft again fails to understand that the most innovative software comes from indie developers and not from established companies. Firstly Microsoft's Mobile Incubation week was promoting established companies with new ideas, even without having any ready Windows Mobile app, but now Microsoft shows the same hostile approach towards indie developers also in the area of app store! Great disappointment!


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