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Loke Uei Tan from Microsoft talks about Windows Mobile app store at Tech Ed in kiwi land September 15, 2009 [General] | By Edward J. R. New Zealand (known as kiwi land, because kiwi birds live there) might be a small country but it is a cool one. Loke Uei Tan is now evangalizing Windows Mobile app store by traveling around the world, and while this report is all-positive (because it's written by an MVP) and does not mention negative sides of app store (like necessity to pay $10 per each additional country), it is worth reading (it includes also some photos): Windows Marketplace for Mobile cuts through this long process allowing users to find applications directly from their mobile devices, as well as managing download and install without having to get near a PC. Another characteristic of a good on-line store is "confidence", and Loke Uei says users will have confidence when purchasing their mobile applications because of an automatic instant refund process. Refunding will be available up to 24 hours from when the application is purchased and users will have the right to return the purchase with no questions asked. To learn more, visit related first-hand report from Tech Ed New Zealand, that talks about Windows Mobile app store.
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