Steve Ballmer is bad-mouthing iPhone again - still clueless about mobile app revolution
October 26, 2009 [General] | By Edward J. R.
Windows Mobile app store aka Windows Marketplace for Mobile is extremely bad: zero copy protection (all apps that you purchase you can give to all your friends or to the Internet), charging developers for everything that is free at app stores of Apple and Google, forcing developers to translate apps to local languages and pay $10 per country, no in-app purchase, no ability to install apps from app store to memory card (so no GPS navigation apps and no big games), etc. etc.
This absolutely pathetic state of Windows Mobile app store is nothing strange if you consider that CEO of Microsoft - Steve Ballmer - actually despises mobile apps:
Microsoft has more to contend with than computers running other operating systems. People have begun to use such gadgets as the iPhone as tiny mobile computers.
But Ballmer scorns the idea that smart phones could unseat PCs as the technology of choice for on-the-go consumers.
"Let's face it, the Internet was designed for the PC. The Internet is not designed for the iPhone," Ballmer said. "That's why they've got 75,000 applications — they're all trying to make the Internet look decent on the iPhone."
Steve Ballmer is utterly wrong with that statement, because:
- owners of many many companies are nowadays removing Flash and adapting websites to iPhone so one can actually say that Internet nowadays is designed for the iPhone, not for the PC
- apps in iPhone and generally all mobile apps, are not just "trying to make the Internet look decent" on mobile phone, but they bring functionality not available on websites such as: rich user interfaces, off-line working mode, hardware-accelerated graphics for sophisticated games, various scenarios that previously were not thinkable on PC but are possible in mobile space like augmented reality apps and location based apps
- many apps have nothing to do with Internet at all
- main reason why so many apps are available for iPhone are financial incentives that are possible thanks to single global market - iPhone app store - and not because developers try to port Internet to iPhone
- many people claim that mobile app revolution is actually Web 3.0 where Web 2.0 was social networking and AJAX, and Web 1.0 was the initial Internet bubble - so it is not just about moving Internet to mobile devices, but also about wholly new phenomenon
Conclusion: it is incredible how clueless about mobility current CEO of Microsoft - Steve Ballmer - is. It is one thing to admit that Windows Mobile is tiny business for Microsoft - merely few millions to earn compared to several billions (!) that Microsoft earns off OS for PC, Office for PC, SharePoint, Exchange, SQL Server, BizTalk Server and other mass scale products... but it is another thing to continue bad-mouthing iPhone: previously Ballmer was saying that developers earn no money off the iPhone app store, and now he again misses the point with the apps.
To learn more, visit original source of this story about Steve Ballmer and apps.
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