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HTC hires 2 losers from Sony Ericsson and promotes existing managers
July 29, 2010 [General] | By Edward J. R.

Why HTC has just hired people from Sony Ericsson - a company that is failing and losing market share over recent years? HTC has just hired losers to steer future of HTC from positions of "Chief Strategy Officer" and "Chief Product Officer".

Geez, why did they do that?

More info from HTC follows.

* * * * *

HTC Strengthens Management Team in Preparation For Future Growth

HTC Corporation, a global leader in mobile phone innovation and design, today announced a series of executive promotions and newly created management positions focused on building a stronger foundation for future growth.

"As the smartphone industry expands at this lightning pace, it is essential for HTC to grow its management capabilities from within while also adding outside expertise," said Peter Chou, CEO of HTC Corporation. "Today's announcement is not just a signal of our current growth and progress, but of our vision for bringing unique smartphones to people all over the world."

Ron Louks, Chief Strategy Officer

As HTC's newly created chief strategy officer, Ron Louks will be responsible for driving new strategic initiatives, technology incubation and will work closely with HTC's engineering and operation departments. Prior to joining HTC, Louks was the chief technology officer at Sony Ericsson.

Kouji Kodera, Chief Product Officer

As HTC's newly created chief product officer, Kouji Kodera will be responsible for HTC's global product portfolio planning and management. As a seasoned veteran of the mobile industry, Kodera has a strong track record of building device portfolio strategies. Prior to joining HTC, he worked for Sony Ericsson as its head of products.

David Chen, Chief Engineering Officer

Previously vice president of product development, David Chen has been promoted to chief engineering officer, David Chen will continue to drive HTC's product development and engineering. As one of HTC's first employees in 1997, Chen has played a key role in HTC's success. Under his leadership HTC has successfully created many of the world's first and most innovative smartphones.

With this announcement, Horace Luke, HTC's chief innovation officer and John Wang, HTC's chief marketing officer will work closely with Kodera and Chen to strengthen HTC's overall product offerings around the world.

Jason Mackenzie, President, HTC North America and Latin America

Previously vice president of HTC North America, Jason Mackenzie has been promoted to president of HTC North America and Latin America. As president, Mackenzie will continue to drive HTC's strategy and market growth in North America and Latin America where he has contributed to HTC's strong performance. As one of HTC's founding North American members in 2005, Mackenzie has led HTC's strong growth in North America.

Florian Seiche, President, HTC Europe, Middle East and Africa

Previously vice president of HTC Europe, Middle East and Africa (EMEA), Florian Seiche has been promoted to president of HTC EMEA. As the founder of HTC's EMEA operations in 2005, Seiche has grown HTC's business and brand to be one of the top smartphone makers in EMEA. HTC also announced that Jason Juang, a senior executive vice president at HTC, has left the company to pursue other opportunities.

* * * * *

Commentary

While promotions of Jason Mackenzie, Florian Seiche and David Chen make sense, hiring of Ron Louks and Kouji Kodera from failing cellphone manufacturer - Sony Ericsson - looks like a move that cannot bring anything good. Sony Ericsson - a London-based joint venture between Japanese Sony and Swedish Ericsson - has failed to succeed by now and their only answer to all problems is "release more Android phones!". You know what: maybe HTC should hire somebody from successful smartphone company like Apple, instead of hiring losers... - just a thought.

So what does all these changes mean for Windows Phone 7 plans of HTC? Nothing. No way these 2 Sony Ericsson guys could contribute anything in Windows Phone 7 product development/strategy.


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